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C chair concept for Poltrona Frau
contest100 years op passion, celebration of Poltrona Frauās anniversary
To mark this important event,Ā Poltrona Frau has decided to selectĀ some of the very best talents fromĀ the 5 continents. The aim is to allowĀ for the interpretation of the BrandĀ values and qualities by professionalsĀ with an international, contemporaryĀ culture of living.Ā The output will be the creation of aĀ new product, an armchair thatĀ mirrors contemporary livingĀ demands on an international level.Ā To obtain this result, Poltrona FrauĀ intends to start off from the deepestĀ concept linked to the āarmchairā asĀ an object, investigating its meaningsĀ of yesterday, and above all today.