100 years op passion, celebration of Poltrona Frau’s anniversary
To mark this important event, Poltrona Frau has decided to select some of the very best talents from the 5 continents. The aim is to allow for the interpretation of the Brand values and qualities by professionals with an international, contemporary culture of living. The output will be the creation of a new product, an armchair that mirrors contemporary living demands on an international level. To obtain this result, Poltrona Frau intends to start off from the deepest concept linked to the “armchair” as an object, investigating its meanings of yesterday, and above all today.